• Organic growth vs competitors – out-competing rivals in categories where you are already an incumbent.
• Category consolidation – acquiring direct competitors to create growth via scale or scope.
• Geographic expansion – entering new regions or expanding in under-penetrated geographies.
• Market expansion (organic) – entering or expanding into adjacent or complementary segments as an extension of your existing business.
• Market expansion (M&A) – acquiring companies in attractive higher-growth and/or complementary segments.
• Category creation (organic) – launching new segments/market categories that didn’t previously exist.
• Category creation (M&A) – acquiring startups that have created new segments/market categories.
• Other (please specify)